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Kula Essentials
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Kula Essentials

Made for a life in the sun, and the skin that comes with it.

Stop choosing between results and enjoying your life outdoors. Handcrafted in Maui, Hawai'i, where life happens in the sun.

Brighter, smoother-looking skin, without hiding from the sun.

A brighter, more even-looking glow. Smoother-feeling texture. Skin that feels soft and comfortable after long days outside. Four formulas without sun-sensitizing actives, made for the way you live.

Shop the face collection
  • Midnight Magic | Recovery Face Balm

    Midnight Magic | Recovery Face Balm

    Rated 5.0 out of 5 from 2 reviews

    Price: $48.00
  • Jet Set | Protective Face Balm

    Jet Set | Protective Face Balm

    Rated 5.0 out of 5 from 2 reviews

    Price: $48.00
  • Island Refresh | Smoothing Serum

    Island Refresh | Smoothing Serum

    Rated 5.0 out of 5 from 2 reviews

    Price: $68.00
  • Tropical Glow | Brightening Serum

    Tropical Glow | Brightening Serum

    Rated 5.0 out of 5 from 2 reviews

    Price: $72.00

Find us at resorts across Hawai'i

  • Andaz Maui at Wailea
  • Four Seasons Resort Maui at Wailea
  • Fairmont Kea Lani
  • Wailea Beach Resort, Marriott Maui
  • Hyatt Regency Maui Resort and Spa
  • The Westin Maui Resort and Spa, Kaʻanapali
  • Westin Vacation Club Kaʻanapali Ocean Resort, Maui
  • Fairmont Orchid
  • Four Seasons Resort Oʻahu at Ko Olina
  • The Royal Sonesta Kauaʻi Resort

“I’m obsessed with this skin cream. I order it from Maui regularly after trying it at a gift shop in Napili. There is nothing out there like it and it’s magical for moisturizing.”

Jamie M.

Midnight Magic Recovery Face Balm

What our customers say

  • “Over three months, my skin feels smoother, less wrinkled, and more firm. People have commented on how great my skin looks. And I’m 73!”

    Lynn R.

    Island Refresh Smoothing Serum
  • “Within 6 weeks I saw a noticeable difference in the dark spots on my entire face… This product is a must in my daily routine.”

    Michelle L.

    Tropical Glow Brightening Serum
  • “Midnight Magic has a beautiful skin feel and I feel like I wake up with extremely soft, supple skin… PS - the SMELL! It's gorgeous”

    Marika C.

    Midnight Magic Recovery Face Balm
  • “I spent 30+ years as an airline pilot… The Jet Set Balm (which smells so refreshing) paired great over a serum and locked in moisture all day without breakouts.”

    Linda J.

    Jet Set Face Balm

How we're different

Midnight Magic, Jet Set, Island Refresh and Tropical Glow on a Hawaii beach
  • The Sun Supporting Complex

    Our proprietary blend of liliko'i, cucumber and macadamia oils, in every serum and balm. It leaves skin feeling soft, nourished and comfortable, with a light, fresh scent that comes from the oils themselves, never synthetic fragrance.

  • Non-sensitizing formulas with sun-stable actives

    Many of the most popular actives can leave skin more sensitive to the sun. Ours are chosen to stay stable in daylight, so you can use them morning and night.

  • Formulated in Hawai'i

    Where life is lived outside in the sun. Made for skin that spends its days at the beach, on the trail and out in the garden.

Finally, a skin routine that doesn't ask you to avoid the sun.

We believe you shouldn't have to choose between results and your life outdoors, so we created Kula Essentials to keep your skin looking and feeling its best without having to avoid the sun.

Shop lip, bath & body

Soaps, lotion butters, lip balms and bath salts, handmade in small batches on Maui.

Shop all products
  • Maui Goat Milk Macadamia Soap

    Goat milk soap

    From $12

  • Silky Macadamia Lotion Butter

    Lotion butter

    From $16

  • Creamy Care Lip Balm

    Lip balm

    From $9

  • Silky Macadamia Foaming Bath Salts

    Bath salts

    From $14

  • Gift Sets

    Gift sets

    From $12

Handmade goat milk soap bars topped with petals
Hawaiian Honey lip balms freshly poured

Handcrafted in Maui, one small batch at a time

Every bar, balm and serum is made by hand on the slopes of Kula with fresh Maui goat milk, Hawai'i-harvested macadamia oil and pure essential oils. Never synthetic fragrance, color, sulfates or parabens.

  • Maui goat milk

    Fresh, creamy and gentle on dry skin.

  • Hawai'i macadamia

    Rich, silky oil grown right here in the islands.

  • Pure essential oils

    Scented by plants, never by a lab.

Shop all products